![]() In early May, the company announced that it would be building a proprietary new technology battery plant in Singapore to manufacture these next-generation batteries. What wasn’t on display, however, was something potentially far more lucrative to the company than iterative updates to vacuums and purifiers: how Dyson was planning to manufacture what it promised will be radically new types of batteries. Various staff members demonstrated research products, including autonomous robots with grasping arms that can help pick up household objects, while dishing out miniature models of vacuum cleaners as mementos for the journalists, constructed using the prototyping lab’s bank of industrial 3D printers. Here’s the breakdown.Įager to flex its engineering muscle, Dyson’s jaunt around its Singapore sites brought journalists on a behind-the-scenes look at its St James Power Station, the Singapore Advanced Manufacturing facility (to see the makings of its digital motors), and the Singapore Technology Centre. Hot off the hot mess that was the Zone air-purifying headphones, and some excellent new hair straighteners, Dyson is unveiling its first wet vacuum, a completely redesigned robot cleaner, and an air purifier intended for large open-plan spaces (fortunately, this one you don’t have to plonk on your head). The main reason for all this is hubbub, which Dyson is modestly branding “the future of clean,” is the launch of not one, but three additions to its product lines. The company has flown dozens of journalists from all over the world to attend tours of the HQ’s various facilities. “Our engineers continue to employ technologies to reduce the cognitive burden on our owners, saving time, energy, and effort … a true set-and-forget mindset.” Perhaps this is bad time to mention that according to a recent study in Neurology, completing household chores may actually lower the risk of dementia?Ĭhurchill is holding court at Dyson’s global headquarters, St James Power Station, in Singapore, during a splashy three-day press trip in April. “Our future vision is of a home that can look after itself,” says Dyson’s chief technology officer John Churchill. The storybook art on display here is gorgeous, and fast travel renders it all moot.Dyson is firmly of the view that we need to do less of this cleaning nonsense. Plus it feels like an insult to the wonderful areas Insomniac has created. That’s a stopgap though, and only helps somewhat mitigate the game’s awkward way of shuttling you as far in the opposite direction as possible at each new objective. To skirt this, Insomniac’s created a fast travel solution so you only have to re-run so much of each area. Even at the best of times though Song of the Deep feels stilted-too big, too empty, too contrived. The worst offenders are some sections that delve into the ol’ “Gather These Three MacGuffins” trope, sections that send you to all the cardinal points of the map to find random objects. Song of the Deep ‘s progression is haphazard. You’re given opportunities to take advantage of your new abilities without it feeling forced. The best games of the genre (in my experience) have a way of seamlessly guiding you from area to area, suddenly surprising you with “Oh, I’ve somehow gone full circle and am back where I was three hours ago” moments. Torpedoes you’ll barely need, I might add-combat’s fairly easy, especially if you pursue even a portion of the game’s “secrets” (shown on the map) and keep upgrading Merryn’s abilities.īut mostly the game just doesn’t have a satisfying flow. Merryn’s repertoire of abilities mostly boils down to elemental versions of torpedoes. It runs out of enemies within a few hours, then resorts to recoloring them (for “new” enemies) the rest of the game. Despite all this, Song of the Deep still feels a bit thin.
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